When state law goes into effect July 1, Cowboys and Cowgirls will be as prepared as any college athletes to make money off of name, image and likeness.
Oklahoma Governor Kevin Stitt signed the state’s NIL bill on Friday, making Oklahoma the 17th state to allow college student-athletes to make money off NIL. Saturday, OSU announced the next step in its relationship with INFLCR, a company the athletic department partnered with last fall.
OSU announced OSU Elite in partnership with INFLCR and OSU’s Spears School of Business.
INFLCR is a program OSU student-athletes have access to where they can download pictures and videos to share on their personal social-media accounts. Those cool videos OSU basketball players have been putting out, like Avery Anderson’s return announcement, are available to them through INFLCR.
The expanded partnership will house OSU student-athletes to money-making apps like Cameo, Mojo and Player’s Trunk.
The partnership with the business school includes two one-hour course offerings for student-athletes — Personal Finance and Managing Your Personal Brand: Name, Image & Likeness. It will also include group NIL lectures to OSU’s respective teams.
“Here at Oklahoma State, there’s nothing more important to us than the student-athlete experience,” said OSU Deputy Director of Athletics Chad Weiberg in OSU’s release. “This expanded partnership with INFCLR and the OSU Spears School of Business will bring the best tools in the fields of brand building and entrepreneurship to Oklahoma State student-athletes so they can remain on the cutting edge both on and off the field of play. I’d like to thank the Oklahoma legislature and Governor Kevin Stitt for making this legislation a priority for our state and for all current and future Oklahoma State student-athletes.”
The state law goes into effect July 1, but it’s anticipated that a federal law and/or NCAA amendment will be made before then to even the playing field across state lines. Still, OSU is ahead of many college departments with this partnership.
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